How long should it take to write a book to grow your business? And what can you do to speed up the process? I’m not going to lie. Writing a book is a big project. But if you plan well, it doesn’t have to take a super long time, and it doesn’t have to get in the way. As a book development and writing coach, I have clients who own thriving businesses, manage large teams,
“Where do I start?” That’s what everyone wants to know. Here’s the answer, from strategic book development and writing coach, Robin Colucci. “Where do I start?” That’s what everyone wants to know. I’m a strategic book development and writing coach, so I hear this question about once a week. Or more. Recently, I saw someone post this question on a friend’s Facebook page, and there were all sorts of answers in the comments section —
Writing a book doesn’t just teach other people about your business. It also teaches YOU. Every day, as you move through the world, you see it through your perspective. Since you see it all the time, your take on things probably doesn’t strike you as anything unique or especially valuable. In fact, you might not even be aware that you’re looking through a perspective at all. It could be so familiar it’s bound to your
Here’s How You Can Become An Authority In Your Industry Start by distinguishing between manufactured authority and authentic authority. As a strategic book development and writing coach, I find that most of my clients see writing a book as a means for growing their business. And rightly so. Together, your book and the work that you put into it, can radically transform you and your business. Not only can your book prove to be a
Here’s How You Can Become An Authority In Your Industry If you approach the writing process the right way, your book can become your most powerful tool for building authentic authority and scaling your business. Becoming an authority in your industry will help you win clients, raise fees, and scale your business. But, as we explored in the first part of this article, your authority won’t mean anything if it’s manufactured. Only authentic authority will
Here’s Why Most People Don’t Finish Reading Books — And What You Can Do About It Don’t let your hard work go to waste. Here’s how to write a book that people will read through . People are eager to pick up new books, but they’re even more eager to put them down. Even Pulitzer Prize winning authors have trouble keeping readers’ attention. So if you’re writing a book to grow your business, you need
Here’s how to write in a way that people find both compelling and credible. Your book will have to make a strong argument if it’s going to grow your business and balloon your income. And you can’t make a strong argument without compelling evidence. Compelling is the operative word here. When first starting out, many of my strategic book development and writing clients will present general statements as evidence. They’ll say things like, “Often times,
Avoid the “White Van” Moment Why Most Readers Don’t Finish Reading — And What You Can Do About It If you’re writing a book to grow your business, you can’t afford to lose readers. Here’s how to make sure that they stay engaged from beginning to end. An unmarked white van screeches to a halt in front of you. The door slides open and a guy in a ski mask yells, “Get in!” What do
Wondering whether you’re ready to write a book that will grow your business? Answer these four questions. — As a strategic book development and writing coach, I’ve seen first-hand how writing a book can work wonders for coaches, consultants, and business owners. The process of book development and writing, as well as the book itself, can help you generate marketing materials and opportunities, boost sales, and improve the delivery of your services. But not everyone
