Find Your Ideal Reader

Find Your Ideal Reader

Not all books are for everyone or every book has an ideal reader.  I don’t care how popular you think your book could be, it will never be for everyone. And so, understanding your ideal reader and tapping into their emotional life will help you target your book to the...
When You Should NOT Write A Book

When You Should NOT Write A Book

I know what you’re thinking: “She’s lost it.” After all, I’m a book coach. Shouldn’t I be encouraging everyone to write a book? Well, I’d be a pretty bad book coach if I were doing that. The reality is that not everyone needs to write a book. In fact, under some...
Is Your Audience Underserved?

Is Your Audience Underserved?

If you are looking for published books comparable to your book idea, and you don’t find them, it might be because your audience is underserved. Book Comparison Analysis. There’s something I do with all my clients called a “book comparison analysis” or “book comps”...
Your Best Content is Clear…Too Clear

Your Best Content is Clear…Too Clear

The way I see it, at the end of the day, we’re all just fish. I don’t mean literally fish– that’s insane. I mean, we’re all shrink-wrapped to our own consciousness. It’s as if there’s this layer of film clinging to our consciousness, and when we look out, it looks...