A book can be a powerful tool to help you grow your business to the next level, or to rebrand it, or both.
But it sometimes can be difficult to see how to use your book to grow your business. What specifically should you do?
To help you out, I’ve put together this suite of five episodes of The Author’s Corner podcast with incredible tips on how you can best use your book to grow your business, and create the life you’ve dreamed of.
Each of the guests featured are authors who have used their book to grow and/or rebrand their business.
Even if you never write a book, these episodes are loaded with valuable insights and unique ideas for how you can grow your business and set yourself up for on-going success.
In this episode, I’m joined by my close friend, former client, and bestselling author, Debra Maldonado. We discuss the many ways her life and business has changed since her book, Let Love In was published by John Wiley & Sons in 2010.
In listening to this episode, you’ll get a rare insight into some of the long-term rewards of authorship and how the benefits of publishing your book compound over time.
One of the best ways to maximize profitability when releasing a book is through course creation. It allows you to connect with your readers on a deeper level. Plus, you can sell the same information that’s in your book at 100x, 1000x, or more above the cover price.
But how can you repurpose your book into a successful course?
Business strategist, speaker, and best-selling author of The Beauty of Authenticity, Lisa Pezik explains how to expertly intertwine authorship and online course creation. We discuss the chicken-and-egg question of “which comes first, the book or the course?” Also, why authenticity matters, the right way to price your course, and so much more.
If you want to maximize the profits from having a book, this is a must-listen!
I had a fan-girl moment when I booked this interview with the bestselling author of one of my favorite business books of all time, Profit First. I use his money management model in my own business. And it’s freed me of 90% of the financial stress I used to suffer.
In this episode, Mike Michalowicz shares invaluable secrets on how to turn your book into a revenue generating machine. He also gives great advice on how to keep yourself and your books visible and top of mind.
Season 2, Episode #26 – The Long Game: How to Be a Long-Term Thinker in a Short-Term World with Dorie Clark
Success doesn’t happen overnight. But too many authors quit after only a few months of marketing because it didn’t seem to “catch on.”
The truth is: it takes at least a year of consistent marketing for a book to get its legs.
Dorie Clark, an “expert at reinvention” and author of The Long Game: How to Be a Long-Term Thinker in a Short-Term World, how to play the long game with your book. She offers some great tips, like “looking for the raindrops.” (Those small successes that mean you’re moving in the right direction.) And when it’s time to look at your outcomes and reevaluate your goals.
Season 3, Episode #49 – ‘Living Large’ in Business and in Life With 7-Figure Online Marketing Expert Vince Del Monte
If your goal is to up-level your business, or take your business in a new direction, a book can be the perfect catapult to launch into the next stratosphere.
In this episode, my client, friend, and world renowned fitness professional, Vince Del Monte, shares how he leveraged his book, Living Large, to create and grow his ideal business, transitioning from fitness expert to business coach and experiencing massive growth in profits.
He shares how becoming an author gave him the confidence to own his expertise. And how that confidence helped him grow into a new business space. He even divulges valuable insights on success—for a book, a business, and overall life goals.
The Bottom Line is This:
If you want to grow your business or launch a new idea, be sure to check out these five episodes of The Author’s Corner to learn how you can use your book to grow your business.