Robin Colucci
No book is for everyone.  I don’t care how popular you think your book could be, it will never be for everyone. And so, understanding your ideal reader and tapping
Robin Colucci
For many aspiring authors, the process of getting a book deal and going through the publishing process can appear daunting. Many would-be authors haven’t a clue where to begin. Once
Robin Colucci
I know what you’re thinking: “She’s lost it.” After all, I’m a book coach. Shouldn’t I be encouraging everyone to write a book? Well, I’d be a pretty bad book
Robin Colucci
If you are looking for published books comparable to your book idea, and you don’t find them, it might be because your audience is underserved. There’s something I do with
Robin Colucci
Unemployment rates in the past few months have reached astronomical numbers: it’s currently at 11.1% nationwide.  At the same time, the Class of 2020, robbed of the last couple months
Robin Colucci
______________________________________________________________________________ The Third Installment – September 1st, 2020 Publishing moves a little slower in August, as most of the industry leaves Manhattan and heads for the Hamptons, or some other
Robin Colucci
This week, as I witness the fallout from another, yet especially blatant abuse of police power, which led to yet another death of an innocent Black man, I am embarrassed
Robin Colucci
  The way I see it, at the end of the day, we’re all just fish. I don’t mean literally fish– that’s insane. I mean, we’re all shrink-wrapped to our
Robin Colucci
Four ways your book can grow your business before you’ve even written the first draft. I talk to a lot of people who want to publish a book, yet they’re
Robin Colucci
How long should it take to write a book to grow your business? And what can you do to speed up the process? I’m not going to lie. Writing a
Robin Colucci
“Where do I start?” That’s what everyone wants to know. Here’s the answer, from  strategic book development and writing coach, Robin Colucci. “Where do I start?” That’s what everyone wants
Robin Colucci
Writing a book doesn’t just teach other people about your business. It also teaches YOU. Every day, as you move through the world, you see it through your perspective. Since
ideal-book-reader
Write A Book
Robin Colucci

Find Your Ideal Reader

No book is for everyone.  I don’t care how popular you think your book could be, it will never be for everyone. And so, understanding your ideal reader and tapping into their emotional life will help you target your book to the right people in a way that makes them want to buy your book.  And once they have your book, the fact that you’ve pinpointed who your ideal reader is will help you frame

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Write A Book
Robin Colucci

Publishing Process Breakdown: The 5 Steps to Getting Published

For many aspiring authors, the process of getting a book deal and going through the publishing process can appear daunting. Many would-be authors haven’t a clue where to begin. Once you know the basics of how the publishing industry works, the myths, the realities, and what motivates agents and publishers, the process becomes way less intimidating. Let’s start out with the 5 basic “steps” for navigating the traditional publishing process. Step 1: Write a Book

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When-You-Should-Not-Write-A-book
Write A Book
Robin Colucci

When You Should NOT Write A Book

I know what you’re thinking: “She’s lost it.” After all, I’m a book coach. Shouldn’t I be encouraging everyone to write a book? Well, I’d be a pretty bad book coach if I were doing that. The reality is that not everyone needs to write a book. In fact, under some circumstances, writing a book can be a terrible idea. I’m a strategic book coach. So, I only encourage people to write books towards a

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Is-Your-Audience-Is-Underserved?-Write-Book-Robin-Colucci
Write A Book
Robin Colucci

Is Your Audience Underserved?

If you are looking for published books comparable to your book idea, and you don’t find them, it might be because your audience is underserved. There’s something I do with all my clients called a “book comparison analysis” or “book comps” during which my client is tasked to research books similar to the one they intend to write and to see exactly what has been published in their topic area in recent years. The goal

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Take a Chance on Gen Z: Why Hiring This Generation Can Save Your Business
Grow Your Biz
Robin Colucci

Take a Chance on Gen Z: Why Hiring This Generation Can Save Your Business

Unemployment rates in the past few months have reached astronomical numbers: it’s currently at 11.1% nationwide.  At the same time, the Class of 2020, robbed of the last couple months of their college experience and their graduation ceremonies, is just beginning their job search.  They are competing with experts in their fields of interest who had just gotten laid off and have decades of experience. “Entry level” jobs are often requiring a minimum of two

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book publishing process
The Pipeline
Robin Colucci

The Pipeline

______________________________________________________________________________ The Third Installment – September 1st, 2020 Publishing moves a little slower in August, as most of the industry leaves Manhattan and heads for the Hamptons, or some other spot to relax and recharge. So, we didn’t have a lot of new wins, although there are many new clients moving into the Pipeline. Deals are being made and chapters are being written every week. We do have one major success to share: Gaurav Swarup

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Opinion
Robin Colucci

Books Are the Key that Unlocks Empathy

This week, as I witness the fallout from another, yet especially blatant abuse of police power, which led to yet another death of an innocent Black man, I am embarrassed by a lot of the commentary from my fellow white people. Commentary such as “all lives matter” in response to “Black lives matter” and condemnations of “protesters looting and causing all that property damage” proves a disturbing, yet pervasive problem embedded in the issue of

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Your Best Content is Clear for book blog
Write A Book
Robin Colucci

Your Best Content is Clear…Too Clear

  The way I see it, at the end of the day, we’re all just fish. I don’t mean literally fish– that’s insane. I mean, we’re all shrink-wrapped to our own consciousness. It’s as if there’s this layer of film clinging to our consciousness, and when we look out, it looks like what a fish sees when it’s in water: it’s clear.  We think, “Of course! This is my world! Everyone else lives in this

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Can Boost Your Business blog
Grow Your Biz
Robin Colucci

Your Book Can Grow Your Business Before It’s Published

Four ways your book can grow your business before you’ve even written the first draft. I talk to a lot of people who want to publish a book, yet they’re not wild about the idea of working on it for six to twelve months without seeing any of the pay off along the way. I’ve got great news. Your book can drive up your revenue before you publish — before you even finish the first

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