Here’s How You Can Become An Authority In Your Industry (Part 2) If you approach the writing process the right way, your book can become your most powerful tool for building authentic authority and scaling your business. Becoming an authority in your industry will...
Here’s How You Can Become An Authority In Your Industry Start by distinguishing between manufactured authority and authentic authority. As a strategic book development and writing coach, I find that most of my clients see writing a book as a means for growing their...
Avoid the “White Van” Moment Why Most Readers Don’t Finish Reading — And What You Can Do About It If you’re writing a book to grow your business, you can’t afford to lose readers. Here’s how to make sure that they stay engaged from beginning to end. An...
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