The Author’s Corner Season 3 has wrapped.
I hope you had the chance to tune in and listen to every value-packed episode, but in case you missed a few, here’s a quick description of each.
Marketing is a challenge for every entrepreneur. It’s not different when it comes to authorship.
But there’s no need to fret, because this week’s guest, Nikki Nash, discusses some of the most common marketing missteps and the faulty mindsets that perpetuate them. We also talk about why you should look at your book primarily as a marketing tool rather than the thing that will make-or-break your business.
AI tech expert and poet James Nguyen reminds us that entrepreneurship is not just bland case studies and spreadsheets. It’s an art form. And so is communicating your brand.
That’s why he writes the copy for brand profiles in poetic rhymes, breathing new life into this industry mainstay.
In this episode, James shares insight into how poetry can be a creative catalyst that allows you to capture and share your brand’s essence in fewer words.
The Art and Science of Copywriting with Nicki Krawczyk: Find Out Key Do’s and Don’ts for Writing Effective Copy
I tell people all the time that there is no better time than now to be a writer. One of the most lucrative ways to make a living is as a copywriter. But there’s a major shortage of educational resources to help people break into the copywriting business.
Nicki Krawczyk founded Filthy Rich Writer when she saw that would-be copywriters needed help to build their careers. In our interview, Nicki shares incredible insider knowledge: such as what a successful pitch looks like and how to connect to a target audience. She also talks about why effective copywriting is not “sales writing,” and a unique selling advantage that small businesses have over larger ones.
High Impact, Low Budget PR: Mickie Kennedy Shares How Solopreneurs and Small Businesses Can Increase Visibility and Credibility Without Having to Spend a Fortune
Every author needs to be seen. But getting better media coverage can be expensive and taxing.
After seeing small businesses priced out of being able to take advantage of the media attention press releases can create, Mickie Kennedy founded eReleases and changed the game.
In this episode, Mickie reveals one of the most straightforward pieces of writing you can do to exponentially grow your business. He also shares some of “creative” approaches to your press releases that can block you from getting picked up.
When it comes to book launch and marketing for ongoing sales, many authors feel like they’re in a free fall of confusion with nowhere to turn for help.
Book marketing expert Rick Lite helps put authors back on solid ground with proven strategies that take the stress out of the equation and set them up for long term success.
Tune in as we talk about strategies you can employ at every step of the process, starting from when you first start writing to when you have a finished book in hand. We also get into the one popular strategy that we agree usually does more harm than good.
Over the last few years, there’s been a shift in attitude towards self-publishing. Now, it’s understood that self publishing can be a valid strategic choice to share your expertise and boost your business.
While it might feel like the #MeToo movement has made great strides, there’s still a lot to be done.
Jeffery Tobias Halter, gender strategist and President of YWomen, speaks about what needs to happen to take us the rest of the way to true equality. He believes that gender equality is still moving at a snail’s pace in the corporate world, for one, because men aren’t doing enough and aren’t being asked to do more.
Listen in as we dissect the company approaches and cultures that have contributed to a scenario where 99% of companies are doing unconscious bias training, but only 20-40% are successfully pushing the needle on progress. We also talk about how the current generational labor shortage may be a major factor in finally bringing DEI to the forefront.
Becoming an Accidental DEI Expert: Challenges and Triumphs of Effective Workplace Allyship with Jen O’Ryan
In June 2020, a new hashtag took over twitter: #PublishingPaidMe. It exposed the stark disparity between what authors of color are paid compared to their white counterparts.
Dr. Jen O’Ryan, is a DEI expert dedicated to helping companies implement initiatives that not only level the field, but also help companies compete and thrive. We discuss the challenges of meaningfully owning the role you have to play in being part of the solution to the inequalities you see. We also talk about the “DEI devil in the details” that can be or boon or bust to your bottom line.
Not only are memoirs among the hardest books to sell to publishers, they are also difficult to write.
But I was pleasantly surprised speaking with Dr. Robert Lefkowitz about his memoir, A Funny Thing Happened on the Way to Stockholm: The Adrenaline-Fueled Adventures of an Accidental Scientist.
Bob talks about the connection between chutzpah and success and his book’s underdog path to publication and he shares some of the key elements of the book writing process that can unlock success for any author-to-be.
In this first episode of 2022, my guest and I discussed the dreaded season of resolutions. We all want to be more successful and better versions of ourselves, but where do you begin? How do you begin? And perhaps most importantly, how do you keep going?
In her quest to understand what makes the world’s top performers do better than the rest of us, Dr. Ruth Gotian (author of The Success Factor) has spent countless hours interviewing people who have achieved the highest levels of success.
Together, we dive into the four success attributes you need to demystify success. Ruth also shares her tips for how you can start building them into your skillset.
One of the biggest blocks to success for solopreneurs and authors alike is to try to do it all, when they really should be delegating.
In this episode, Sarah Hawley, founder of Growmotely, and I dive deep into the fears behind people’s excuses for not delegating work and why figuring out the difference between your zone of genius and zone of excellence can be the key that unlocks more energy (and revenue) for you and your business.
This is the first episode in a new series that we call “Robin’s Riff,” where I riff on a different publishing-related topic to share my insight from over 18 years in the industry.
For my inaugural Riff, I share some of the secrets behind our 100% success rate for getting our book proposal clients placed with literary agents who go on to sell their books to a reputable publisher
If you’re thinking about writing a book, but don’t know if it’s the right time, this is the episode for you.
In this “Robin’s Riff” I divulge the three signs that it is, and the three signs that it isn’t time to write your book.
Many experts aren’t bad writers, but they are bad at writing about what they do. It’s the reason I’m in this business: to help brilliant people get their world changing messages to the world through a brilliant book.
As the Editor at Large of Psychology Today’s online magazine, Hara Estroff Marano is well-versed in the writing traps experts fall into. Luckily for us, she shares her list of 11 writing mistakes good writers make, and provides a few tips for how to make sure your expertise shines.
I’m a firm believer that books have the power to change the world, which is one BIG reason we need to include diverse perspectives.
On her second visit to The Author’s Corner, Jenn T Grace joins me to talk about how she puts DEI first in her business and how every business, no matter how big or small, can do the same. We discuss some of the big challenges facing the publishing industry today, from book bans to industry-wide consolidation trends, and how these can threaten diversity.
Do you know what one of the hardest parts of writing a book is? Getting yourself to write!
That’s why I invited Simon Severino to tell us about “Strategy Sprints.” He explains that all you need to make your goals reality is to practice his 3 strategies, 3 habits, 3 numbers methodology…
Tune in to learn how you can apply Simon’s method to writing the book your ideal reader wants and needs. We also talk about how your business can help you write and receive feedback in real-time.
Unless you’re among the ilk of authors like Jack Canfield or Brene Brown, book sales probably aren’t your golden ticket. Figuring out how to leverage your book is.
Melanie Herschorn is an expert in helping authors create the online presence they need to be recognized as the thought leaders they are. In this episode, she explains why authors need to learn how to fish instead of counting on someone to do the fishing for them. We also talk about why you should still have an email list in the Age of the Metaverse.
Looking to take your business to the next level? In this episode, my client and friend Vince Del Monte shares how he leveraged his book, Living Large, to create and grow his ideal business, transitioning from fitness expert to business coach and experiencing massive growth. He shares valuable insights on success—for a book, a business, and overall life goals.
If you think you need an attitude shift in your approach to writing your book (or life in general!), be sure to check out the Season 3 finale of the Author’s Corner. Our guest, Daniel Mangena, is a life and business transformation coach who shares how his attitude influenced his approach to writing books in a fully authentic way, and why he thinks that’s what got him to bestselling author status.
The Bottom Line is This:
Cure F.O.M.O. and check out any episodes of The Author’s Corner you may have missed. And remember to tune in for Season 4…we have a great lineup headed your way!